The Sales & Marketing team look after our customers and help them through one of the most important parts of their lives; finding and buying a new home. We pride ourselves on putting customers first, and sales and marketing are a key part in making that vision a reality. Our Sales & Marketing teams, both locally and nationally, work together to make sure we’re showing people the perfect home for them. There’s a wide variety of roles that include building and maintaining websites, running marketing campaigns, answering customers’ questions, being on hand to guide and support them through the purchase and personalisation of their brand new home; and of course making sure they’re happy after they’ve bought. Some of the team work on-site in sales and marketing showrooms, and others support from the office but at its core the team are here to make sure customers are getting what they need from us and finding the perfect home.
Reporting to the Sales Director, to contribute to the overall success of the business through the effective leadership of the Sales Management Team and to deputise for the Sales Director in their absence. Key targets areas for this role include legal completions, customer care, average selling price, sales selling overheads, Marketing Budget spend.
You will be expected to:
- Leads a team of Sales Managers to drive Sales performance on developments ensuring .5 or above sale rate, monitoring conversion rates, incentive/schemes usage, price reviews, cancellation rates. etc. May also have day to day responsibility for PX, Sales Admin and Marketing.
- The overall resourcing plan for the Sales function including recruitment of new team members.
- Effective management of staffing plans, rotas, annual leave, sickness and recruitment in line with policy and in liaison with Sales Managers.
- Proactively reviews and evaluates the performance of the Sales Team. Is responsible for identifying underperformance, ensuring issues are quickly identified and managed in liaison with the Sales management team.
- Manages Sales management team to deliver against all Sales KPIs and actions plans are in place to overcome any challenges.
- Drives compliance across the Sales team to ensure policy and procedures are adhered to.
- A Guardian of the customer, ensuring the team deliver an excellent customer journey and an escalation point from Sales Manager when required.
- Ensures all health and safety regulations are implemented and full compliance for the Sales Team.
- Accountable for compliance and adoption of policy and procedure such as AML, NHQC, incentive policy etc.
- Ensure full compliance, positive adoption of any sales related IT system to drive performance, compliance and gain insight. Conduct weekly meeting with SD & Marketing manager to review each development in detail, lead generation, lead source, marketing strategy / campaigns / and communications. Review of confirmed appointment levels, appointment to reservation conversion.
- Lead role in reporting to the Sales Director on all aspects of Sales and Legal Completions.
- Responsible for monitoring scheme costs to ensure maximum profit is delivered.
- Overall accountability for site presentation across the Division.
- Supports the Sales Director in the acquisition of land, including research, mix and profitability. Including detailed market research, liaising with local agents to produce accurate 5.1, Sales Matrix and Sales contribution for LDLG packs in line with policy and procedure.
- Formulates Sales Strategy in conjunction with the Sales Director.
- Collaborates with cross departmental disciplines to overcome issues and deliver an excellent customer journey.
- Responsible for building effective relationships with both suppliers and partners e.g. valuers.
- Weekly review of all reservations taken to ensure compliance with justification written prior to SD, MD, FD & RMD approval.
- Deputise for SD in absence, attending weekly RMD meeting, Board Meetings and managing complex people and operational issues.
- Cover PX Manager and all related transactions in absence periods.
- Revenue review structure for all new site starts ensuring all required documentation is in place for detailed review and sign off by SD, MD, FD & RFD.
- Collates and ensures compliance for all market research and competitor analysis in line with policy and procedure.
- Lead point of contact for sales contribution and information required for all sites pre-launch within the business.