Marketing Executive

Function:
Operations
Location:
North West
Hours Per Week:
37.5
Vacancy Type:
Permanent
11 Jul 2021
Salary Details:
Competitive
What you'll be doing?

The Sales & Marketing team look after our customers and help them through one of the most important parts of their lives; finding and buying a new home. We pride ourselves on putting customers first, and sales and marketing are a key part in making that vision a reality. Our Sales & Marketing teams, both locally and nationally, work together to make sure we’re showing people the perfect home for them. There’s a wide variety of roles that include building and maintaining websites, running marketing campaigns, answering customers’ questions, being on hand to guide and support them through the purchase and personalisation of their brand new home; and of course making sure they’re happy after they’ve bought. Some of the team work on-site in sales and marketing showrooms, and others support from the office but at its core the team are here to make sure customers are getting what they need from us and finding the perfect home.

Reporting to the Marketing Manager you will be responsible for the implementation of marketing plans and highly engaging content across a wide range of digital and offline channels.

You will be expected to:

  • Manage the content of divisional web pages ensuring a positive user experience for our customer market segments, and overall best in class content
  • Write fresh and engaging web, social and digital content, combining this with high quality imagery/video assets and content
  • Work with Marketing Manager and Sales Managers to support the development of the strategic three month rolling divisional marketing plan
  • Use Microsoft Marketing together with group supplied copy documents to create and deliver engaging email campaigns as specified in the marketing plan
  • Utilise group systems and suppliers to book media and create collateral as specified on site marketing plan
  • Ensure media and creative costings are input and maintained on rolling divisional marketing plan
  • Analyse performance of web pages & individual marketing campaigns and provide recommendations for improvement as part of the marketing planning process
  • Attend monthly marketing meetings, issue minutes and amended plans
  • Develop and maintain workflow links and relationships with key stakeholders i.e. Sales team, approved agencies, Regional Marketing Manager, Technical team
  • Assist Marketing Manager in delivery of the divisional PR plan in conjunction with PR agency
  • Assist with the implementation of site marketing and Show Home launches [where applicable]
  • Attend site visits as and when required to support performance.
What you'll need?

To be successful in the role, we are looking for:

  • A marketing qualification however, training will be provided
  • Someone with a pro-active attitude and a willingness to learn
  • Strong organisational skills with ability to multi-task and manage time effectively
  • High level of IT literacy with ability to learn and utilise a range of different IT systems
  • Strong copy writing and verbal communication skills
  • Creative thinker with analytical capability
  • Ability to work as part of a team and under own initiative
  • Willingness to embrace change and adapt to new ways of working
  • Able to build strong relationships with internal colleagues and external agencies
Our Company and Benefits

We’ve been nationally recognised as a 5 star housebuilder twelve years in a row for supplying high-quality homes for all generations. That’s more than any other major housebuilder. It’s because we combine the brightest minds, the latest technology, and a genuine commitment to putting customers first. We want the best people in the industry to help us shape the future of building. We have tailored opportunities for apprentices, graduates, experienced professionals and ex-Armed Forces personnel to come and help us stay one step ahead, and build the homes that Britain needs.

We are building an organisation where anyone with drive and talent can pursue the career they want. We are building a culture where anyone, regardless of gender, race, sexuality, disability, background or any other characteristic, can progress and be proud to work for us.

As part of working for Barratt Developments PLC and specifically for this role we offer:

  • Competitive Salary
  • Competitive Bonus Scheme
  • Annual Health Assessment
  • 25 days holiday (increase by 1 day for every 3 years continuous service up to 28 days)
  • Choice of Flexible Benefits
  • Enhanced Family Friendly Policies
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